KitKat is offering Formula 1 fans the chance to win tickets to exclusive race-day events in London and Birmingham as part of its ongoing partnership with Formula 1.
The confectionery brand has launched a nationwide promotion giving consumers the opportunity to win a pair of tickets to a Formula 1 Pirelli British Grand Prix 2026 celebration event at F1 Arcade on Sunday 5 July.
Running from 21 May to 10 June, the promotion invites entrants to apply online and select either the London or Birmingham venue. Winners will be chosen at random, with all attendees required to be aged 18 or over.
Hosted at the F1 Arcade venues, the events are designed to provide an immersive race-day experience for motorsport fans, featuring food and drinks, Formula 1 racing simulators, live DJ entertainment and exclusive Formula 1 and KitKat merchandise.
The promotion forms part of KitKat's wider strategy to leverage its global Formula 1 partnership through experiential marketing, prize promotions and product innovation.
Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said the campaign builds on the brand's long-standing "Have a Break" positioning.
"At KitKat, we're all about helping people have a break and this summer, we're taking that to the next level," she said.
"With our partnership with Formula 1, the excitement of the British Grand Prix and the immersive experience of F1 Arcade, we're giving fans the chance to step into the action and enjoy race day in a completely unique way.
"It's the ultimate celebration experience, bringing together great food, great vibes and high-speed fun."
The giveaway is the latest activation under the KitKat and Formula 1 partnership, which has seen the brand roll out a range of consumer engagement initiatives including social media campaigns, exclusive merchandise, in-store promotions and limited-edition products.
Among the launches linked to the partnership are a chocolate miniature Formula 1 racing car and a KitKat Chunky Caramel bar featuring a marbling effect inspired by the speed and movement of Formula 1 cars.