KitKat is aiming to drive confectionery sales with the launch of a new limited-edition KitKat Chunky Caramel, inspired by its global partnership with Formula 1.
Rolling out nationwide from mid-February in both single and multipack formats, the new product combines KitKat’s signature crispy wafer with a smooth caramel flavour and a distinctive marbled chocolate coating designed to reflect the speed and energy of F1 cars.
Developed using Nestlé’s proprietary technology, the bar has been created to deliver a strong visual impact on shelf while offering what the manufacturer describes as a more “sophisticated flavour profile”.
Louise Barrett, head of the Nestlé Research and Development Centre for Confectionery in York, said the product was designed to capture the excitement of the sport.
“This new F1-inspired KitKat Chunky was expertly designed to deliver a full sensory experience that captures the excitement of the sport,” she said. “Our R&D teams have created a striking visual identity using advanced technology that allows for a dynamic mix of colours and carefully crafted a sophisticated flavour profile with hints of caramel and creamy notes.”
Nestlé said the launch forms part of its wider strategy to bring the KitKat and Formula 1 partnership to life through limited-edition products, in-store activations and shopper promotions.
Stephanie Scales, marketing manager for KitKat at Nestlé UK & Ireland, said the brand expected the new variant to generate strong shopper interest.
“Formula 1 brings unmatched energy and global cultural relevance, and we wanted to translate that into something that KitKat fans and Formula 1 lovers could enjoy,” she said. “With its striking marbled effect and smooth caramel flavour, it’s poised to capture attention and generate real excitement for shoppers.”
To support the launch, KitKat is running an on-pack promotion until April, giving shoppers the chance to win Formula 1-themed prizes. Weekly prizes include tickets to the Formula 1 British Grand Prix 2026 plus a £1,000 travel allowance, while the top prize offers a trip to the Monaco Grand Prix 2026.
The Chunky Caramel variant follows the recent unveiling of a chocolate miniature replica Formula 1 racing car, marking the first product release under the new global partnership.