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Don't lose your voice! – Jakemans launches winter campaign

Jakemans winter campaign
  • Four in five (84%) of under 30s start the day with a motivational prep talk
  • “The only way to do great work is to love what you do” by Steve Jobs is the favourite motivational quote for Gen Z
  • Motivational memes are so engrained in daily life, one in 20 Brits even admit sending them to their boss
  • Motivational Speaker, Dr Alison Edgar MBE reveals it's *how* you use your voice which leads to the most motivation, and how to keep it in tip top shape using menthol lozenges

New research reveals that Brits under the age of 30 are relying on motivational memes and inspiring quotes to get them through the daily grind.

“Motivation is the bridge between our thoughts and our actions,” said Motivational Speaker Dr Alison Edgar MBE. “It’s what gets us out of bed, keeps us moving forward, and helps us achieve things we didn’t think were possible. Without it, even the best ideas remain just that… ideas.


And according to a poll by menthol lozenge brand, Jakemans, the words of Steve Jobs: “The only way to do great work is to love what you do” (52 per cent) is the nation’s favourite go-to motivational quote, followed by the words of motivational speaker, David Goggins who lamented that you “Don’t stop when you’re tired, stop when you’re done” (46 per cent).

Dr Edgar MBE added: “Your voice carries energy and emotion – it’s not just what you say, but how you say it – I keep my voice crisp and clear, and my throat soothed with Jakemans menthol lozenges. A confident, warm tone can uplift and inspire, while a flat delivery can kill even the best message. The voice is your most personal and powerful instrument of influence.”

Elizabeth Hughes-Gapper, Senior Brand Manager for Jakemans who commissioned the research, commented: “Our voices are an incredibly powerful tool in communicating the motivation that we need. So, it's important to do our best to look after our voices, particularly as winter approaches and our vocal cords are impacted by sore throats. Making sure you have a packet of soothing Jakemans menthol lozenges will be key in delivering those all-important words of motivation and expression.”