Skip to content
Search
AI Powered
Latest Stories

Imperial unveils its next generation vape, blu 2.0

Imperial unveils its next generation vape, blu 2.0

Imperial has just announced the launch of its latest next generation vape, blu 2.0, into the wholesale and convenience channels. With a sleek new device from the popular blu brand and enhanced features, the launch provides retailers with the perfect product to help them tap into the flourishing vape market.

Rolling out into the wholesale and convenience channels now, the new blu 2.0 device benefits from an array of feature upgrades. These include a smooth and rich vaping experience thanks to its ceramic heating pod technology, a longer lasting battery 400mAh vs. 350mAh for myblu and bigger 1.9ml volume liquidpods. Alongside the technical enhancements, blu 2.0 offers a sleek ergonomic design, a magnetic lock feature and ‘power tap’, which enables users to check the battery level with a simple tap.


blu 2.0 Fresh Mango 18mg FRT

In addition to the new and improved blu 2.0 device, there is a supporting range of six great tasting flavours to choose from, each available in 9mg/ml and 18mg/ml nicotine strength variants. These include Golden Tobacco, Polar Menthol, Fresh Mint, Berry Mix, Blueberry Ice and Fresh Mango.

The blu 2.0 device will be available to buy with an MRRP of £9.99* and £6.99* for a pack of two liquidpods.

“The UK vaping market is growing rapidly and while it’s already worth an impressive £1.2bn, it’s expected to reach £1.4bn in the next three years," said Tom Gully, Imperial Tobacco’s Head of Consumer Marketing UK&I. "We’ve seen a wide number of retailers seize the opportunity to tap into this high growth category but in order to retain their customers, we need to ensure the products on offer meet their ever-evolving needs. Through the launch of blu 2.0, we’ve developed a product that looks better, tastes better and lasts longer than before, to provide consumers with the next generation vape product they’re looking for.”

Imperial will be supporting the launch of blu 2.0 with consumer and trade activations and media support to drive trial and sales of the new range.

* Based on ITUK MRRP as at March 2023. For the avoidance of doubt, customers are free at all times to determine the selling price of their products.

More for you

Staropramen launches new 10x440ml ‘Fridge Pack’

Staropramen ‘Fridge Pack’

Staropramen launches new 10x440ml ‘Fridge Pack’

Leading Prague beer Staropramen has launched a new 10x440ml can ‘Fridge Pack’ in response to rising demand for multi-pack can formats in the world beer category.

The packs will launch in stores nationwide from Monday, 17 March, with the most recent data showing that 30 per cent of shoppers who purchase multi-packs in the world lager category exclusively buy can formats.

Keep ReadingShow less
Boost Drinks limited edition Blue Raspberry Energy and Cloudy Lemonade Sport

Boost Energy Blue Raspberry and Cloudy Lemonade flavor

Boost Drinks unveils limited-edition NPD for its sport and energy ranges

Boost Drinks has announced the exciting introduction of limited edition NPD in both its Energy and Sport ranges; Blue Raspberry Energy and Cloudy Lemonade Sport.

ENERGY
Leveraging its position as the third largest brand in Energy Stimulation, growing +15 per cent in value vs. two years ago, Boost’s new Blue Raspberry limited edition is bringing excitement and incremental sales to the 250ml market.

Keep ReadingShow less
Café Delice coffee-to-go concept by Delice de France featuring Modern Standard beans

Coffee-to-go concept for bakeries

Delice de France launches margin-boosting Café Delice coffee-to-go

Delice de France, the UK experts in bread, bakery and food to go, is launching Café Delice, a new coffee-to-go concept where outlets selling 35 cups a day can earn margins of 40 per cent.

The move will enable bakery customers of Delice de France to extend their food-to-go offering with quality hot drinks at competitive prices.

Keep ReadingShow less
Heat and Eat World Food Flavors for Quick and Delicious Tacos

Authentic flavors, ready in minutes – Pekis Taco Fillings !

Empire Bespoke Foods launches new ‘Mexican For Foodies’ range of taco fillers

Empire Bespoke Foods, the specialist global food importer and distributor, has unveiled an exclusive new range of "heat and eat" taco fillings based on the most popular world food flavours in response to growing consumer demand for exciting and convenient meal solutions.

Pekis Taco Fillings are based on traditional and authentic recipes from around the world, cooked with 100% premium quality, natural ingredients and no preservatives. Ready to heat, eat and enjoy, the range comprises Chicken Jalapeno, Tikka Masala, Chicken Teriyaki and Chilli Con Carne. Each 180g pack will fill four average-sized taco shells.

Keep ReadingShow less
James Haskell holding the Schneaky Espresso Martini glass, promoting St. Patrick’s Day cocktails

Sip smart this St. Patrick’s Day with Kahlúa’s Schneaky Espresso Martini glass

Kahlúa goes undercover for St. Patrick’s Day

Cocktail lovers can rejoice this St. Patrick’s Day with the release of Kahlúa’s “Schneaky” Espresso Martini glass. Disguised to look like a pint of stout, the specially designed, hand-blown glass sneakily conceals an Espresso Martini inside a pint glass. The crafty solution was created following research revealing that cocktail lovers feel “St. Patrick’s Day pressure” to drink stout – even if they don’t savour its flavour.

According to the study, around two in three drinkers (64 per cent) have felt the need to order a "certain stout drink" to fit in and nearly half (42 per cent) fear they might be judged poorly for choosing a cocktail over a pint on St. Patrick’s Day. Enter the Schneaky Espresso Martini glass by Kahlúa – a saviour for many cocktail lovers on 16 and 17 March.

Keep ReadingShow less