Highland Spring Flavours is a must-stock range for retailers looking to capitalise on the growing demand for healthier hydration and refreshing soft drinks this summer.
Water is one of the fastest-growing categories in Soft Drinks [NielsenIQ, 52w/e 16.05.26]. Within Water, Flavoured Still Water is the fastest-growing segment, with retail sales value up 15 per cent and volume sales up 10 per cent over the last 12 months, creating a clear opportunity to drive sales with trusted brands and popular flavours.
Highland Spring is helping retailers make the most of this growth with the launch of two NEW sugar-free flavours: Orange & Passion Fruit and Summer Berries, joining the existing Apple & Blackcurrant, Lemon & Lime and Strawberry range. Available now, all five options combine natural flavours with the refreshing taste of Highland Spring water, sourced from Scotland’s Ochil Hills, giving retailers a strong fixture-ready range that delivers on taste, quality and better-for-you appeal.
Orange & Passion Fruit is available in 1.25l and 750ml formats, while Summer Berries is available in a 1.25l format, offering options suited to both take-home and on-the-go occasions.
Backed by a £2m marketing campaign, including out-of-home advertising and national sampling, the launch is set to build awareness, drive trial and create demand - making Highland Spring Flavours a smart addition to any soft drinks fixture.