Bulldog Skincare has appointed endurance athlete Russ Cook, better known as "The Hardest Geezer", as its first ever Head of Endurance.
The appointment marks the start of a new content partnership that will follow Russ as he prepares to take on IRONMAN Leeds this August, with Bulldog supporting him throughout the journey.
Russ is no stranger to difficult challenges. He became the first person to run the entire length of Africa, ran the length of New Zealand and has built a global following through a combination of resilience, honesty and an ability to keep going when most people would stop.
But IRONMAN presents a different challenge.
To complete the event, Russ will need to swim 2.4 miles, cycle 112 miles and run a marathon, all in a single day.
As Bulldog’s Head of Endurance, he will document the reality of preparing for the challenge, sharing the setbacks, routines and everyday moments that sit behind endurance performance.
“What we like about Russ is that, despite some pretty extraordinary achievements, he still feels relatable," said Jacob Katipa, Brand Manager, Bulldog Skincare. "He has built a following by showing people what is possible when you keep turning up and keep putting one foot in front of the other.”
The campaign launches as Bulldog continues its partnership as Official Skincare Products Partner of the IRONMAN European Triathlon Series, now in its second year.