Bulldog Skincare, the leading male grooming brand that’s part of the Edgewell Personal Care portfolio, has expanded its skincare range with the launch of the Anytime Daily UV Moisturiser SPF 50.
With growing awareness of the long-term effects of sun exposure, SPF is essential in helping to protect against skin ageing, sun damage, and the risk of skin cancer. Yet only 8 per cent of men incorporate SPF into their daily routine [Melanoma Focus, 2023], highlighting a clear opportunity to improve sun protection habits among this demographic.
Bulldog is bridging the gap with high-performance, easy-to-use products that help more men care for their skin and feel their best.
Designed for outdoor activity and everyday wear, Bulldog’s new SPF 50 moisturiser offers high-performance sun protection in a lightweight, non-greasy formula to protect skin and leave it feeling moisturised all day.
Its sweat-resistant formulation makes it ideal for active lifestyles, ensuring skin stays protected even when men are at their most active.
Enriched with Vitamin E and Marine Algae harvested from the British coast, the SPF 50 moisturiser leaves skin feeling hydrated, refreshed and looking healthier.
Already a consumer favourite, Bulldog’s SPF 30 moisturiser has been refreshed with a new formula designed to protect the skin and reduce the ageing effects of sun exposure.
The updated variant features an updated blend of UV filters, boosted with Vitamin C and Safflower Seed Extract.
Both products are certified vegan and cruelty-free. They also come housed in sustainable packaging made from 35 per cent post-consumer recycled plastic and 56 per cent plant-based plastic derived from renewable sugarcane.
“At Bulldog, we’re making it easier for men to protect their skin by offering SPF products made specifically with them in mind. The Anytime Daily UV Moisturisers have been designed to help men confidently add sun protection into their skincare routines, no matter their skin type or grooming habits,” James Barnes, brand director, Bulldog Skincare, said.
“From our high-performance SPF 50 or our refreshed SPF 30 formula, both products are designed to provide effective protection against UV rays while leaving the skin feeling moisturised all day long.”
