Leading protein bar brand Grenade has announced the relaunch of its incredibly popular range of high protein, low sugar shakes.
With protein shakes growing at 21.2 per cent faster than protein bars at 5.59 per cent, Grenade aims to shake up the RTD protein category and drive incremental sales for retailers, particularly when the full range is stocked alongside Grenade's best-selling Protein Bars.
Available to order now, the range of shakes has been reformulated to give UK consumers the very best in high protein, low sugar shakes, building on consumers’ brand awareness of Grenade from this category leading protein brand.
Available in five flavours, Chocolate Fudge Brownie, Chocolate Salted Caramel, Cookies & Cream, Strawberries & Cream, and White Chocolate, each 330ml bottle boasts over 25g of protein, is low in fat and sugar, made from natural flavours and colours, suitable for vegetarians and is non-HFSS.
The new RTD protein shake range also provide a healthier alternative to the milkshakes widely available in retailers’ ranges. The shakes’ packaging is completely recyclable at kerbside, including the cap and sleeve.
“We’re delighted to be bringing Grenade’s range of high protein low sugar shakes back to UK consumers,” Tom Murphy, chief executive at Grenade UK, said.
“At Grenade, we’re dedicated to offering consumers nutritious, flavour-focussed protein products that can be enjoyed at any time, anywhere, whether that’s as a mid-day treat or a workout recovery.”
There is a suite of POS available, including fridge and floor stickers, branded chiller trays, shelf talkers and wobblers, driving customers’ eyes to the fridges, as these drinks, while ambient -which is great for retailers’ storage needs- are best served chilled.
Product information
- Product name: Grenade Protein Shakes
- ATO: 28 April 2025
- Product Size: 330ml
- Case size: 8x
- RRP: £2.75
