Leading UK salad brand, Florette, is bolstering its support for independent retailers with the launch of its first-ever Price Marked Packs (PMPs).
Designed to drive rate of sale in the convenience channel, two of the brand’s bestselling SKUs - Florette Crispy (90g) and Florette Mixed (125g) - will now feature a highly visible £1.25 RSP to communicate standout value and build shopper confidence.
Available from early May, the launch taps into heightened consumer price sensitivity. By offering clear, visible value at the shelf-edge, the Florette PMPs are designed to build shopper trust and communicate fair pricing.
The strategy is backed by compelling market data: with six in ten shoppers feeling the impact of the cost-of-living crisis¹, 65% of convenience retailers now report that PMPs actively drive sales in-store².
Sophie Taylor, Brand Manager at Florette, explains: “We are excited to introduce our first-ever PMPs to give shoppers absolute reassurance on value, while simultaneously supporting our convenience partners in driving their rate of sale.
"Clear on-pack pricing removes the barrier to purchase, helping shoppers navigate challenging economic times and making it easier than ever for them to confidently choose healthy, high-quality fresh produce.”
Beyond driving footfall, the format delivers operational efficiencies for independent retailers by streamlining pricing decisions and saving time. Notably, seven in ten convenience retailers highlight that PMPs remove the headache of setting individual prices, allowing them to remain highly competitive with minimal effort.
By focusing these new PMPs on Florette’s highest-penetration SKUs, the brand is guaranteeing that shoppers can easily access trusted, premium options with transparent pricing, ultimately driving volume, value, and loyalty in the convenience channel.
The move forms part of a major marketing brand refresh, marking Florette’s biggest strategic pivot to date. Alongside a modernised logo and a striking packaging redesign, the overhaul introduces a bold innovation pipeline and a new overarching mission: “Crafted by Nature, Perfected by Florette.”
This new era for the brand is underpinned by a commitment to proactive health, high-impact mealtime inspiration, and ESG-led storytelling focused on farming, community, and the planet.