Leading confectionery brand Fini has secured its first listing with Bestway Wholesale, marking an important step in the brand’s UK growth strategy.
The listing includes 10 Fini SKUs rolling out across 55 Bestway depots, strengthening the brand’s wholesale presence. The range spans Fini’s popular Tubes, premium Doy Packs and newly launched Mini Mochis Fruits and Mini Mochis Berries, offering retailers a high-impact sugar confectionery range designed to support impulse, sharing and treat occasions.
To support the launch, Fini has invested in impactful wholesale activation, including a front-of-depot feature with Bestway to maximise retailer visibility and drive awareness of the newly listed range. This has been supported by large-scale sampling across key depots, with a particular focus on Fini Mini Mochis, using an eye-catching mochi-themed sampling car to increase retailer engagement and encourage trial.
The move comes as Fini continues to build strong momentum in the UK confectionery market. Circana data shows that Fini is now one of the fastest-growing sugar confectionery brands in the total UK market over the latest 52-week period, with the brand also delivering +30 per cent growth in the latest quarter.
“Securing our first listing with Bestway is a significant milestone for Fini in expanding our UK wholesale footprint” said Commenting on the listing, Steven Greaves, Managing Director UK and Ireland at Fini.
“Our growth over the past year shows there is a real appetite for sugar confectionery that goes beyond the traditional offer. Through Bestway, we’re making Fini more accessible to retailers nationwide, while supporting the launch with impactful in-depot activation designed to drive awareness, engagement and trial.”
Fini products are available now in Bestway depots nationwide.