Glasgow-based wholesaler JW Filshill has launched its KeyStore summer campaign in partnership with the SGF’s Healthy Living Programme, giving away free tomato pasta meal kits to support families during the school holidays.
The summer campaign, which the Healthy Living Programme is running to mark Filshill’s 150th anniversary this year, is offering nutritious, tasty, and easy-to-cook veggie kits to parents who ask for them in their local KeyStore – no questions asked.
Filshill has also received support from supplier Princes Group, owner of Napolina, which has provided all the stock free of charge – all retailers have to contribute is the onion, making the initiative virtually cost-free for KeyStore customers to take part.
Gillian Edgar, field manager for the Healthy Living Programme, said: “The kits contain two cans of Napolina chopped tomatoes, Napolina penne pasta, an onion, a wooden spoon, and recipe card for Tomato Pasta. School holidays can be difficult for families who rely on free school meals to help them budget, so these kits take a bit of pressure off them.
“The Tomato Pasta recipe is nutritionally balanced and approved by the Scottish Government’s Parent Club and we’re working with KeyStore outlets on estates and those with a strong community focus where we know there will be good local engagement.”
Craig Brown, Filshill’s chief sales and marketing officer, commented: “Our KeyStore estate works closely with the Healthy Living Programme all year round and we regularly hold Welby Breakfasts in stores to educate children and adults about healthy eating.
“When Gillian and her team approached us about doing something special this summer to help support retailers and their customers in our 150th anniversary year, we felt that offering free meal kits would be really appreciated by families and give them a boost during the holidays.
“The ‘KeyStore TikTok guy – presenter Greg Summers – has also managed to get out to a few stores to help promote the campaign which is taking place in stores all over Scotland.”
Filshill, one of Scotland’s oldest and most respected independent food and drink wholesalers, is working on a raft of activity based around the theme ‘Delivering Success’ that champions sustainability, innovation, community, and wellbeing in its 150th anniversary year.
KeyStore partners with Healthy Living Programme to offer families free meal kits
KeyStore staff with free meal kits for SGF Healthy Living campaign
By Pooja ShrivastavaJul 30, 2025
Pooja Shrivastava
A passionate journalist with about a decade of experience, Pooja has developed a strong hold on the UK grocery retail sector. From exploring legislative changes, supply chain shifts, consumer buying habits, trends to retail crime, her work is driven by a deep belief in investigating, finding the truth and telling authentic unbiased stories.
Be it convenience pathbreakers, wholesale trendsetters or Post Office Horizon scandal victims, Pooja has an equal flair for deciphering industries as well as human complexities. At Asian Trader, she aims to bridge the gap between policy, trade, and the shop floor, always keeping a finger on the pulse of what matters most to retailers.