Independent retailers across the UK are being invited to showcase their Christmas creativity in a festive window display competition.
The British Independent Retailers Association (Bira) has launched its annual competition, offering retailers the chance to win a hamper worth over £150 filled with products from Bira Direct suppliers.
Entries can be submitted by posting display photos on Instagram or Facebook using the hashtag #biraxmascomp, or by emailing images to membership@bira.co.uk. The deadline for entries is 10 December.
Public voting will take place between 12 and 18 December on Bira's social media channels, with the winner announced on 19 December. The prize hamper includes items from suppliers including JVL, Portmeirion, Meyer, Victorinox, Whitefurze and Ultimate Products.
“Christmas window displays are a highlight of the festive season on our high streets, and independent retailers put tremendous creativity and effort into making their windows special each year,” Andrew Goodacre, CEO of Bira, said. “This competition gives them a chance to showcase that hard work and spread some Christmas cheer."
Retailers can enter by following Bira on Instagram (@biraretail and @bira_direct24) or Facebook (@britishindependentretailersassociation and biradirect).


