Skip to content
Search
AI Powered
Latest Stories

Echo Falls adds new flavour to its sparkling Fruit Fusion range

Echo Falls sparkling Fruit Fusion range

Echo Falls, the UK’s number one flavoured wine brand, is adding a refreshing summer-inspired variety to its successful Fruit Fusion sparkling range. The Passion Fruit and Sicilian Lemon Sparkling Fruit Fusion is launching on the 28th March across grocery, convenience, and wholesale channels.

Echo Falls’ Fruit Fusion is now worth £46 million and already boasts the top-selling Summer Berries variety. The new edition has a slightly sweet but delicate and refreshing flavour, and is expected to appeal to loyal Echo Falls shoppers, as well as encourage the brand’s target audience of younger consumers (25–34 years) into the wine category.


The product launch is supported by in-store advertising and digital activation, to build further awareness and excitement around the brand, whilst Echo Falls’ latest campaign, "Phone on Silent, Girls on Loud", will continue to run throughout the summer months.

“The share of sparkling fruit flavoured wine within the flavoured wine category is up by 19 per cent in volume, compared to last year, as shoppers become more adventurous and look to expand their wine repertoire," said Alexandra Colson, Senior Brand Manager. "To tap into this growth, we are extending our Fruit Fusion Sparkling range with this innovative product, which has already performed well in our consumer testing.

“Both Passion Fruit and Sicilian Lemon are ranked within the top ten for flavoured alcohol product launches in the past five years, and by adding the Sicilian provenance, we are signalling quality to our customers. Our Fruit Fusions range is perfect for recruiting younger consumers to wine and we’re confident this new variety will be a hit as we enter the summer months.”

Echo Falls Passion Fruit and Sicilian Lemon Sparkling Fruit Fusion (5.5 per cent ABV) is available across grocery, convenience, and wholesale channels with an RRP of £5.50 from 28th March.

More for you

UK economy unexpectedly shrinks in January

A file photo of Buns and Buns restaurant in Covent Garden Market, London. Sectors like accommodation and food services are expected to be hit hard by higher living wage and employer national insurance contributions in April.

Photo: iStock

UK economy unexpectedly shrinks in January in blow to government

Britain's economy unexpectedly shrank in January, official data showed Friday, piling more pressure on the Labour government ahead of its Spring Statement on the economy.

Gross domestic product contracted 0.1 per cent in the month after GDP rose 0.4 per cent in December, the Office for National Statistics (ONS) said in a statement.

Keep ReadingShow less
Trump threatens tariffs on European wine and spirits in response to a European Union plan to impose tariffs on American whiskey

Barrels of bourbon are stacked in a barrel house at the Jim Beam Distillery on February 17, 2020 in Clermont, Kentucky.

Photo by Bryan Woolston/Getty Images

Trump threatens 200 per cent tariff on European alcohol

US president Donald Trump on Thursday threatened to slap a 200 per cent tariff on wine, cognac and other alcohol imports from Europe, opening a new front in a global trade war that has roiled financial markets and raised recession fears.

Stocks fell on the news, as investors worried that Trump would enact stiffer trade barriers around the world's largest consumer market. The S&P 500 finished the day more than 10 per cent below its record high reached last month, confirming the benchmark index for US stocks is in a correction.

Keep ReadingShow less
Gloucestershire Trading Standards underage test purchase operation

Products containing corrosive substances sold to minors by Gloucestershire shops

Photo: Gloucestershire County Council

Eight out of 10 Gloucestershire shops found selling corrosives to minors

An undercover operation by Gloucestershire Trading Standards has found most shops in the county selling products containing corrosive substances to underage buyers.

In total, 10 stores were visited and eight made sales to underage volunteers.

Keep ReadingShow less
Paul Bacon appointed as NewstrAid Operations Manager replacing Tom Rodger

Paul Bacon joins NewstrAid as Operations Manager

NewstrAid appoints Paul Bacon as new Operations Manager

Industry charity, NewstrAid, has announced the appointment of Paul Bacon to the role of Operations Manager.

Paul will join the NewstrAid team from 17 March and will take over from Tom Rodger, who is retiring at the end of the month.

Keep ReadingShow less
 ATM machine
Brits pull out nearly £80bn from LINK ATMs in 2024
Photo: iStock

Uneven transition: Where cash still clings on in Britain

The UK’s transition away from cash continues to accelerate, nearly five years after the COVID-19 pandemic, according to a report released today by LINK, the UK's cash access and ATM network.

While the trend towards a low-cash society is clear, the pace of this shift varies significantly across the country, indicating a complex and evolving payment landscape.

Keep ReadingShow less