Disaronno, the Italian liqueur, is marking an extraordinary milestone with the launch of five elegant Limited Edition bottles to mark its 500th anniversary. Available across grocery, convenience and specialist retailers from October, the unique collection encapsulates five centuries of Italian passion, beauty and style.
The anniversary designs – titled Passione, Bellezza, Dolcevita, Stile and Eleganza – add a touch of elegance to any drinks cabinet, and are set to capture attention on shelf and drive shopper interest in the run-up to the key festive season.
The launch concludes a successful year for Disaronno Originale, which continues to outperform the Non Cream Liqueurs market, growing +2.7 per cent in value (versus the market +1.5 per cent) and +0.4 per cent in volume (versus the market -0.7 per cent). Further to this, parent company Disaronno International UK also stands out as the only top 20 spirits brand in growth MAT (at +0.2 per cent vs Total Spirits in -8.9 per cent decline).