Co-op has recently announced the launch of its Second Chance Saver Bags, in an exclusive partnership with Deliveroo, to offer online shoppers great value on fruit and veg, while also reducing food waste.
The UK’s leading convenience retailer is launching £3 ‘mystery’ produce bags at selected Co-op stores, available to order on Deliveroo, that will allow shoppers to purchase fruit and veg items that could otherwise go to waste but are still perfectly good to eat.
Each £3 bag will contain a mix of six to eight different fruit and vegetables – with a potential maximum original value of approximately £32, depending on the items included – offering customers an easy way to buy good nutritious fruit and veg, while saving money and helping to tackle food waste.
Produce included in the Second Chance Saver Bags include items such as Co-op’s Irresistible Best of British Tomatoes, Co-op Fairtrade Organic Bananas, Irresistible Strawberries, Co-op Tenderstem Broccoli, Irresistible Baking Potatoes and Co-op Sweet and Crunchy Salad.
Kate McCrae, Co-op’s Retail Director, said: “Saving money, eating healthily and reducing food waste are all important matters to our member owners and our Second Chance Saver Bags will help shoppers to do all three with ease. We’re extremely proud to be pioneering this new initiative exclusively with Deliveroo and look forward to seeing the response from our members and customers that shop with us through the platform.”
Suzy McClintock, VP Consumer and New Verticals at Deliveroo, said: “At Deliveroo, we’re always looking for innovative ways to offer our customers great value on quality products and Co-op’s Second Chance Saver Bags do just that while also actively reducing food waste.
“We’re proud to launch this trial in exclusive partnership with Co-op and help give our local communities a way to eat well, spend less and shop sustainably.”
This new initiative forms part of Co-op’s wider commitment to halve food waste by 2030. As a signatory to WRAP’s Food Waste Reduction Roadmap, Co-op is committed to cutting food waste and supports members and customers to reduce waste at home.
Where surplus food does occur, Co-op prioritises redistribution through community and charity partners such as Felix (formerly FareShare & Felix Project), City Harvest, The Bread & Butter Thing, Company Shop and hundreds of community groups via Caboodle, ensuring edible food is used to benefit local communities.