The on-the-go drinks market remains a crucial profit driver for convenience retailers, with 65 per cent of all soft drinks bought for on-the-go occasions [Lumina Intelligence CET w/e 25.05.25]. Chocomel is helping retailers maximise this opportunity with its proven 300ml bottle format. For retailers yet to make the switch from the old 250ml can, the data shows a clear and compelling reason to change.
The move to a resealable bottle was a direct response to research identifying it as the most desired format for shoppers. This has been validated in-store, with the switch projected to drive a 24 per cent sales uplift.
Retailer Avtar Sidhu of St John’s Budgens in Warwickshire calls the switch a “gamechanger” for his Chocomel sales, noting it “feels incredibly relevant to today’s food-to-go shopper” and has “driven a significant sales uplift.”
Making the switch aligns with proven shopper preference and offers a clear path to boosting drink-to-go profits while reducing wastage from dented cans.
- CHOCOMEL RETAIL VALUE: £10.3 million [NielsenIQ, 52w/e 24.01.26]
- PROJECTED SALES UPLIFT FROM SWITCH: +24 per cent [NielsenIQ, Grocery Multiples L52W vs L52WYA Unit ROS]
- RRP: £1.70*