Chocomel chocolate drink has announced a significant packaging update for its popular 250ml can, which will now be available in a 300ml bottle across all channels following a sell through period. The larger 300ml bottle promises the same creamy taste that the brand is known for and is available now following the success of a limited roll-out in the first half of this year.
This new packaging roll-out follows independent segmentation research which found that the resealable bottle variant was the most desired format amongst consumers and significantly enhanced the Chocomel drinking experience, offering greater flexibility and convenience for various occasions including on-the-go. With 65 per cent of all soft drinks bought for on-the-go occasions, this strategic shift to a bottle format from one of the category’s top-performing indulgent dairy drinks brands is projected to drive a 28 per cent increase, presenting retailers with a significant opportunity to drive incremental sales within the category.
“We have seen Chocomel grow quickly, with a 225 per cent increase in value sales over the past three years, now valued at £10.3m in retail sales value," said Gabriella Sudall, Marketing Manager at FrieslandCampina.
"This packaging evolution offers a clear advantage for retailers, enabling them to further capitalise on the brand’s strong sales momentum. The new, larger bottle also provides enhanced visibility and presence on shelf, acting as a clear visual cue for shoppers and encouraging increased basket spend.”
The 300ml format includes easy sleeve removal with a tethered cap to reduce littering, and the move to a bottle away from a can removes the risk of dented cans, which will reduce wastage.
The new pack change will be supported with significant marketing support over the next year across all channels, including an ATL campaign in 2026. Chocomel’s 300ml format is available now in major wholesalers and distributors.