Skip to content
Search
AI Powered
Latest Stories

Carling launches limited-edition FA Cup-inspired cans

Carling launches limited-edition FA Cup-inspired cans

Carling has announced it will be releasing a limited edition can to celebrate its partnership with the Emirates FA Cup.

The new can design, which features the famous Emirates FA Cup trophy, Wembley arch and cheering fans, is set to arrive on shelves at the beginning of October to build up excitement ahead of the tournament.


Carling became the official sponsor of both the Emirates FA Cup and Women’s FA Cup last year and is once again backing both the men’s and women’s competitions for the 2023/24 season.

The innovative 360 can design will appear across all Carling packs from 2 October 2023 to mark the opening rounds, with non-league clubs up and down the country already competing for a place in the later stages of the competition, dreaming of competing against the nation’s top teams. The limited-edition cans celebrate where it all begins and encapsulates what the Emirates FA Cup is all about – from non-league to the Premier League, every team has a shot at playing under the famous Wembley arch.

Carling will be helping retailers to create excitement with a host of in-store point of sale materials with football-themed graphics, including front of store and gondola end displays. The launch of the cans will also be supported by consumer-facing social media activity that will shine a light on the clubs participating in the early rounds of the competition.

“Football is in Carling’s DNA and we support every level of the beautiful game, from five-a-side games between friends, to top tier football," said Lee Willett, Carling Brand Director at Molson Coors Beverage Company. "The Emirates FA Cup is among the most magical sporting competitions in the world, and it’s not all about the Wembley final – the qualifying rounds are already underway, and we want to support every club taking part with the launch of the pack.

“Sporting occasions are a massive opportunity for our customers to drive sales and many fans will have each round of the FA Cup earmarked in their calendars. This limited-edition packaging will help retailers build on this excitement and inspire more purchases from excited football fans planning to watch the games with their friends and family.”

More for you

Cox & Co boosts Easter range with Orange variants

Cox & Co boosts Easter range with Orange variants

Single origin dark chocolate brand, Cox & Co, is upping the ante this Easter with the launch of two new Easter products.

Following the success of the launch of its Blood Orange Crunch bar in the autumn, Cox & Co has now created two new Easter products inspired by its newest flavour; a Blood Orange Crunch Egg Bar and a Blood Orange Crunch Easter Egg.

Keep ReadingShow less
Bridget Jones: Mad About The Boy

Bridget Jones: Mad About The Boy

Popworks Bridget Jones: Mad About The Boy collab and on-pack promo

To celebrate the release of Bridget Jones: Mad About The Boy, only in cinemas from 13February, PopWorks is kicking off its first ever* on-pack promotion. It is running from 27 January to 23March across its Sweet & Salty and Sweet BBQ flavour 85g sharing bags. To celebrate the cinema release, the promotion offers shoppers an amazing opportunity to win a luxury getaway; official movie merchandise and gift vouchers, making this an unmissable promotion for Bridget Jones fans.

The partnership taps into a massive fanbase, with 13 per cent (8.9 million) of the UK population identifying as Bridget Jones super fans. As one of the most beloved film franchises, this is the perfect opportunity to enhance PopWorks' brand relevance with shoppers and establish its place as the perfect accompaniment to a big night in.

Keep ReadingShow less
Magnum ice cream Utopia range

Magnum ice cream Utopia range

Magnum debuts marbled ice cream with Utopia range

Magnum ice cream has launched its new Utopia range, featuring two of its most indulgent and premium flavours yet: Magnum Double Cherry and Double Hazelnut. The launch will be supported by an unmissable ATL campaign to amplify the launch from June.

As the market leader for ice cream innovation, the Magnum Utopia range introduces ground-breaking ingredient marbling technology for a truly multisensorial experience, featuring indulgent flavours swirled with multi-layer architecture and sauce. The leading reason for consumers buying ice cream is for an indulgent treat, and this new range delivers a uniquely satisfying and flavourful experience with every bite.

Keep ReadingShow less
Mr Kipling Simnel Slices part of Easter range

Mr Kipling Simnel Slices part of Easter range

Mr Kipling Simnel Slices Easter

Mr Kipling introduces new Simnel Slices as part of its Easter range

The UK’s number one cake brand , Mr Kipling, is launching new limited-edition Simnel Slices just in time for Easter. Expanding the season beyond the classic chocolate treats, Mr Kipling is bringing a fruity Easter flavour onto shelves, expanding retailers’ seasonal cake ranges this year.

Simnel is the third most popular cake flavour at Easter , growing 7.4 per cent versus 2023. Often found across Easter in larger sharing cakes, the new Mr Kipling slices look to meet the growing demand for this flavour in a smaller convenient format, leveraging Mr Kipling’s number one cake format. Whilst Simnel is highly relevant to the season, there is an untapped opportunity in a smaller slices format. This launch will tap into the demand for seasonally relevant options among shoppers aged 45 and above , with Mr Kipling’s tried and tested credentials. New Simnel slices encapsulate a fluffy and moist sponge with succulent dried fruit, sandwiched with a moist marzipan flavour filling and topped with soft marzipan flavour icing.

Keep ReadingShow less
Doritos Dinamita

Doritos Dinamita

Pepsico

PepsiCo to launch Doritos Dinamita exclusively into convenience market

The spicy snacking trend shows no signs of slowing down, with the flavour segment having grown +8.7 per cent year-on-year.

To support impulse retailers in making the most of this growing opportunity, PepsiCo is launching Doritos Dinamita exclusively into the UK convenience market this February.

Keep ReadingShow less