Capri-Sun is launching an “Island Edition” summer campaign, designed to provide families with much-needed carefree moments and to drive standout and relevance in grocery, leveraging excitement and the new promotion to significantly boost sales during the key summer period.
Live now until Monday 31 August, the grocery-focused activation will help retailers tap into summer demand through refreshed branding, flavour cues and engaging on-pack design.
As part of the campaign, each pouch features an island-themed Capri-Sun character on pack, adding fun, family-friendly appeal and helping the brand deliver strong shelf impact during the summer months.
To drive further shopper engagement, Island Edition will also give consumers the chance to win one of five all-inclusive family Jet2holidays; while every promotional pack includes ÂŁ70 off Jet2holidays offer, creating an added incentive for purchase during the seasonal window.
The campaign is built around a key family insight: holidays and time together remain a major priority for parents, even amid ongoing cost-of-living pressures. By linking the promotion to family travel, Capri-Sun is aiming to connect with shoppers in a meaningful way while giving retailers a timely seasonal platform to bring extra visibility to the category.