Ethical coffee brand Cafédirect has unveiled the most significant evolution of its Out of Home proposition.
The refreshed proposition delivers a complete Out of Home transformation designed around operators: with a simpler range, refreshed packaging that highlights Cafédirect's ethical credentials, and great-tasting coffee sourced through long-term partnerships that help farmers build more prosperous, resilient futures.
The evolution follows significant changes across the Out of Home coffee market. This has been alongside changes in the market that has seen ethical consumerism become the norm, and exponential growth in the types of venue that wants to serve not only coffee with purpose, but with provenance that means quality and flavour.
Cafédirect has spent more than 30 years championing responsible coffee sourcing, but recognised the need to make its Out of Home proposition easier to understand, easier to navigate and more relevant for today’s hospitality businesses.
"The Out of Home coffee market has evolved enormously over the last decade,” said Eleanor Morris, Cafédirect’s Out of Home Trade Marketing Manager. “Today, customers expect exceptional coffee wherever they are – whether that's in a workplace, university, bar or transport hub. They want quality without compromise.
“Our refreshed range makes that easier, combining outstanding taste with coffee sourced through long-term partnerships with the farmers who grow it. Because we believe the best coffee comes from helping farming communities build prosperous, resilient futures, securing great coffee for generations to come."