Cadbury has announced the launch of four limited-edition Cadbury Dairy Milk Summer Edition bars and brand-new Cadbury Dairy Milk Iced Latte flavour.
Available from June, the packaging innovation features four summer-themed designs, all reflective of a traditional British summer: deck chairs, umbrellas, kites and inflatables. Using thermochromic technology, the wrapper visually transforms to reveal a deep blue colouring when each bar is chilled.
Retailers can purchase a mixed case containing all four designs, which are all available across non-PMP 110g packs, while the umbrella design is available in the 95g PMP pack. Each pack has an image encouraging consumers to Chill to Reveal the unique design.
Cadbury said the Chill To Reveal launch is set reignite the popular debate around where to store chocolate as we head into summer and firmly positions chocolate as a snacking option throughout the summer months.
To further tempt taste buds, the new Cadbury Dairy Milk Iced Latte flavour combines smooth coffee cream with delicious biscuit pieces, all enrobed in Cadbury Dairy Milk’s iconic chocolate. It’s a moreish chocolate-coffee crunch treat that perfectly captures the refreshing essence of an iced latte wrapped in cold-activated packaging.
“"This summer, Cadbury Dairy Milk is reigniting the debate around storing chocolate in the fridge,” Mara Popa, junior brand manager, Cadbury Dairy Milk, said.
“Our new Cadbury Dairy Milk Summer Editions range features cold-activated packs, reminding consumers that chocolate is a great snacking option in the warmer weather. Additionally, our limited-edition Cadbury Dairy Milk Iced Latte tablet is designed to excite consumers with a brand new flavour crafted for summer. This NPD also features colour changing packaging, highlighting the chilled chocolate trend in a playful way and tapping into the debate.”
The Summer Editions launch will be supported by digital and in-store activations, asking consumers to Chill to Reveal.
Cadbury Dairy Milk Iced Latte is available in both PMP and non-PMP packs.
Product information:
Cadbury Dairy Milk Chill2 Reveal pack 110g 21 / case RRP* £2
Cadbury Dairy Milk Chill2 Reveal pack 95g 22 / case RRP* £1.69
Cadbury Dairy Mik Iced Latte 122.5g 17 / case RRP* £2
Cadbury Dairy Mik Iced Latte PMP 122.5g 17 / case* RRP* £1.69
*Retailers are free to set their own prices, non-PMP packs available
