IRONMAN and Bulldog Skincare – part of the Edgewell Personal Care portfolio of brands – has announced a new partnership, which sees Bulldog become the Official Men’s Care Products Partner of the IRONMAN and IRONMAN 70.3 European Triathlon Series.
Kicking off at IRONMAN 70.3 Bolton this Sunday, Bulldog will activate at multiple events across Europe throughout the 2025 season and beyond – helping thousands of athletes prepare, protect, and recover their skin in even the toughest conditions. Athletes will be able to discover and try Bulldog products at key points throughout race weekends, including the IRONMAN Expo and Athlete Recovery Zones. Throughout the season, Bulldog will engage athletes through product sampling, skincare education, and exclusive product giveaways.
From early-morning training sessions to finish line celebrations, Bulldog will be on hand to support athletes with skincare that works as hard as they do.
Bulldog’s award-winning products – including moisturisers, face washes and shower gels, – are purpose-built for men, combining brilliant natural origin ingredients like aloe vera with carefully selected man-made ingredients.
“If you’re training hard, racing, or just trying to stay active, chances are your skin’s feeling it – especially by your second or third shower of the day,” said James Barnes, Brand Director, Bulldog Skincare.
“We’re here for that. Whether you're lining up for an IRONMAN or just trying to stay consistent with your workouts, Bulldog supports athletes from all walks of life with simple, effective skincare. No fuss. No nonsense. Just quality products that do what they say they’ll do.”
“We are very excited to add Bulldog to our IRONMAN European family,” said Yanni Andreopoulos, EVP, Global Partnerships at The IRONMAN Group.
“As training for races ramps up, we understand that other areas of our athlete’s routines – like skincare – require the same level of attention as the training needed to complete an IRONMAN. With the hours they spend outdoors in the elements, it’s crucial to support them with high-quality, effective solutions. Bulldog share our commitment to performance and care, and we look forward to their presence at our European races, kicking off this weekend at IRONMAN 70.3 Bolton triathlon!”
