Bestway unveils Easter Trails in depots featuring key brands and new launches

Bestway Wholesale is springing into Easter with its latest Easter campaign to support its customers.

Retailers will be greeted by something spectacular in depots this week. There will be eye-catching Easter archways leading to the Bestway Wholesale Easter Trail campaign.

The campaign, which has landed both in depots and online, will invite customers to follow the walkway to discover leading big brands at sharp prices, nestled in individual branded pallets decorated in foliage.

There will also be some exciting New Product Development launches with Red Bull and the latest Summer Edition flavour ‘Juneberry’, as well as the PMP launch of Monster Energy Juice, Aussie Style Lemonade flavour – first to be seen at Bestway Wholesale!

The four-week campaign will feature digital screens highlighting product promotions, amazing deals, and the campaign will be supported with gamification for customers offering them a chance to enter a series of competitions.

On the back of a hugely successful 2022, a year where Bestway ran four seasonal campaigns, the business continues to invest in price and lead the way in creating theatre and activations to enhance the customer journey.

Easter is one of the biggest trading moments, and Bestway has looked to make it more interesting and enjoyable. Throughout the campaign period depots will be running competitions, prize draws and incentives to give back to customers, including thousands of pounds in depot credits!

“Bestway has led the Cash and Carry market over the past 18 months with best-in-class Seasonal campaigns, delivering market leading prices and margins for our customers. Our campaigns are focused on the key brands and first to market new product launches as well as exceptional theatre in branch to create an intervention in the normal customer journey of our Independent Retailers,” Kenton Burchell, Bestway Wholesale Group Trading Director, said.

“The Easter period is a key trading period for Convenience Retailers and at Bestway, we want to give back to both our Customers and their Shoppers by providing exceptional value and first to market product launches to springboard sales towards the Summer months.”