In an industry dominated by legacy brands, how do you become the UK’s fastest growing chewing gum company within three years? Milliways Plastic Free Gum attributes a best-in-class product to its rapid expansion – with a range of flavour bursting products and a recent TV advert, their gum can now be found at 6,500 major retailers nationwide.
Milliways is tackling a serious topic – the fact that most gum is made from single-use chewy plastic ingredients. Milliways appeals to younger consumers looking for high quality, great tasting and sustainable products. Available in four long lasting flavours – Peppermint, Mighty Mint, Bubblemint and Watermelon with an RSP of £1 – Milliways will not only drive profits, it’s a great-tasting gum with zero plastic.
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