BEAR is partnering with the Natural History Museum to launch an on-pack promotion across its bestselling BEAR yoyos multipacks. Available now and open to ages 7-11, the on-pack promotion will appeal to both new and existing shoppers, driving category sales while creating fun family experiences.
The prizes on offer include an opportunity for children and parents to sleep over at the Museum for a night of exploration and adventure. Tickets to the incredibly popular Dino Snores for Kids sleepovers will be available through a daily draw with every multipack of BEAR yoyos that can be entered by scanning the QR code on-pack. Families will also have the chance to win Natural History Museum merchandise and a private museum highlights tour*. With BEAR yoyos growing 6.2 per cent , this promotion will continue the momentum, attracting parents to purchase ahead of the summer holidays.
“Healthy snacks continue to gain prominence among parents, and BEAR’s range is perfectly placed to capitalise on this demand,” said said Jo Agnew, Marketing Director at Urban Fresh Foods Ltd. “At BEAR we share a vision with the Natural History Museum to excite and delight kids about the world around them. Providing parents and kids with healthier snacking solutions and experiences to learn new things, we’re confident this on-pack promotion will support retailers in driving purchase in the kid’s snacking aisle.”
Adam Farrar, Director of Commercial and Visitor Experience at the Natural History Museum says: “We’re very excited to have BEAR Snacks onboard as a partner of our Dino Snores for Kids sleepovers for the summers of 2024 and 2025. The relationship is a perfect fit, adding another layer to an already magical experience. Together we aim to fuel and inspire the next generation to become advocates for our amazing planet.”
Over five million curious minds trek to the Museum annually, dubbed the “Cathedral to Nature” and with a vision for a future where both the planet and people thrive. Over the summer, BEAR will be integrating activities into the Museum’s Dino Snores for Kids sleepovers, bringing together their audiences and helping to share the wonder when it comes to the natural world.
The Natural History Museum on-pack promotion will be available across all multipacks of BEAR yoyos from May to July 2024.
Pack sizes: Bear yoyos range – 5x20g and 9x20g
*Tickets for the Dino Snores for Kids sleepovers will be available for 14 June, 5 July, 2 August 2024, with further dates to be confirmed for summer 2025, for children aged 7-11.
**Private museum tour will take place during museum opening hours: 15:00-16:00
T & Cs
GB, 18+ only. Daily Prize Draws between 00:01 01/05/24 – 23:59 31/07/24. Purchase a Participating Pack, scan the QR code or visit www.bearsnacks.co.uk/NHM and enter your details to be entered into the relevant Daily Prize Draw. Purchase required. Daily Prizes: 1 x pair of Behind-the-Scenes Access tickets to Dino Snores at the National History Museum; 1 of 3 x pairs of VIP tickets to Dino Snores; 1 of 9 x pairs of tickets to Dino Snores; 1 of 79 x pieces of National History Museum merchandise. Retain receipt to claim. Internet access and valid email address required. Max 1 entry p/person p/week. Max 1 Prize p/person. Winner must respond within 48hrs in order to claim Prize.
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