Belvoir Farm has announced the launch of Happi, a new range of functional canned drinks built around two key benefits: hydration and digestion.
Designed to deliver both great taste and genuine wellbeing support, the range offers a simple, accessible way for consumers to feel good about their choice of refreshment day to day.
With UK consumers spending over £36 billion annually on healthy food and drink, and 67% preferring functional soft drinks over supplements, the opportunity within the soft drinks category has never been greater.
Yet one challenge continues to define the space: compromise. Functional drinks often deliver on nutrients but at the expense of taste, while traditional soft drinks excel on flavour but fall short on nutritional benefits.
Crafted to be naturally delicious and importantly, without relying on sweeteners or artificial flavourings to achieve great taste, Happi instead uses real fruit juices alongside carefully selected functional ingredients.
The range contains no sweeteners or artificial flavourings, offering a refreshingly clean choice that supports both hydration and digestive wellbeing for everyday enjoyment.
The range includes a still Ginger, Lemon & Turmeric variant, which is high in fibre and contains live cultures to support gut health, alongside calcium to support digestive enzymes, magnesium to help reduce tiredness and fatigue, and vitamin C to support immunity.
The sparkling Blueberry & Lemon flavour contains electrolytes from Himalayan pink salt and a mineral blend that includes magnesium to support electrolyte balance, calcium for muscle function, and vitamin C to help reduce tiredness and fatigue.
Research indicates 73% of UK consumers believe optimal hydration supports mental performance, while 67% of under-35s say hydration-boosting ingredients increase appeal in carbonated drinks(1).
Peverel Manners, MD at Belvoir Farm, says: “We know consumers are increasingly looking for drinks that support their wellbeing, particularly around hydration and digestion, but without compromising on taste.
"With Happi, we set out to create a range that delivers on both, combining real fruit juices with carefully selected functional ingredients, while staying true to our Belvoir Farm brand values and commitment to quality ingredients.
"The result is a feel-good drink that fits seamlessly into everyday life, offering both refreshment and nutritional benefits in every can.”
Across the range, Happi is naturally sweet and low in calories. The drinks have an RRP of £1.75.
With Happi, Belvoir Farm brings a credible, premium offering to the fast-growing functional drinks category, delivering on both taste and nutritional benefits without compromise.