Asda is expanding its partnership with Deliveroo by adding more than 300 superstores to the rapid delivery platform, taking the total number of Asda locations offering the service to more than 850 across the UK.
The retailer said the rollout will give more customers access to same-day delivery on more than 10,000 products, including fresh food, groceries and household essentials.
The expansion comes as football fans prepare for the FIFA World Cup featuring several late-night fixtures, with some matches scheduled to start at 11pm and continue beyond midnight. Asda said customers will be able to order through the Deliveroo app until 11pm, with some deliveries available until midnight, making it easier to stock up on match-night food and drinks as well as next-day essentials.
Barney Burgess, vice president for online grocery at Asda, said the move builds on the retailer's focus on convenience and customer choice.
“Our ability to offer customers a broad and ever-growing range of services is a real strength for Asda, and expanding our partnership with Deliveroo builds on that,” he said.
“We’re focused on making shopping as convenient as possible, and by bringing Deliveroo to even more stores, customers can enjoy great Asda products and value delivered to their doorstep.”
Suzy McClintock, vice president of consumer at Deliveroo, described the expansion as a significant milestone in the companies' partnership.
“Now covering more than 850 stores and an increased range of over 10,000 products, we are bringing the ultimate convenience to more households across the UK,” she said.
The Deliveroo rollout forms part of Asda’s wider strategy to combine value with convenience, enabling customers to shop through a range of channels and fulfilment options.
Data from Deliveroo showed fresh produce and staple grocery items dominated orders placed with Asda over the past year. The retailer’s five most popular products on the platform between April 2025 and March 2026 were bananas, cucumbers, six-pint bottles of whole milk, medium white bread and strawberries.
Asda added that shoppers will be able to take advantage of a series of promotions available through Deliveroo during the tournament, including multi-buy offers on Exceptional by Asda pizzas and selected beer deals.