Allwyn, operator of The National Lottery, has launched a new partnership with the Watford FC’s Community Sports and Education Trust to expand colleagues' opportunities to drive positive social value in local communities. Allwyn employs 1,100 people at its UK headquarters in Watford.
Impact For Good is Allwyn’s programme that empowers colleagues to support causes and communities. It does this through volunteering and matched fundraising. The partnership with Watford FC’s Community Sports and Education Trust gives colleagues direct access to high-impact volunteering. These opportunities support the Trust’s projects in sports, education, health, and community across Hertfordshire and parts of Greater London.
Through Allwyn’s Impact For Good programme, each permanent and fixed-term colleague receives up to two days (16 hours) of paid volunteering time per year. Colleagues can use this time in hourly increments or as full days. Four partners funded by The National Lottery provide impactful opportunities across all four of The National Lottery’s funding sectors: Community, Heritage, Arts, and Sport.
Watford FC’s Community Sports and Education Trust engages over 16,000 people annually. The Trust delivers inclusive sports, health, education, and community initiatives locally and at Vicarage Road Stadium. Volunteers help generate over £22 million in annual social value for Watford.
Volunteering opportunities for Allwyn colleagues will include: youth sport, mentoring and positive role modelling through Premier League Kicks and community football programmes; life skills and inspiration through sport, from football development programmes, including pathways into the Watford FC Academy, to dementia-support projects; sports, health and wellbeing programmes; holiday schemes and multisport activities; major sports and community events.
To celebrate the launch, the Trust will visit Allwyn’s Clarendon Works office in Watford on 15 April. Colleagues will have the chance to meet the Trust team, learn about the available volunteering opportunities, and enter a competition to win tickets to upcoming Watford FC matches.
Alastair Ruxton, Chief Impact Officer at Allwyn, said: “Volunteering is central to how we bring Allwyn’s purpose to life. By partnering with Watford FC’s Community Sports and Education Trust, we’re giving colleagues meaningful ways to contribute to the wellbeing and opportunities of people right here in Watford, where our UK head office is based.
“The Trust’s programmes rely on volunteers to extend their reach and our teams can help unlock even greater impact for local families, young people and those who benefit from community sport. This partnership is a powerful example of how Allwyn’s Impact For Good programme brings our purpose to life and how our commitment to operate The National Lottery responsibly can create real, lasting benefit where it matters most.”
Allwyn also supports major sporting and cultural volunteering events in the UK through its Social Value Fund. This annual £1 million fund supports initiatives that show Allwyn's commitment to running The National Lottery in an environmentally and socially responsible way. Find out more Social value | Allwyn UK
Allwyn is the Official Volunteer Learning and Development Partner for the Glasgow 2026 Commonwealth Games. Six Allwyn colleagues will join the 3,000-strong volunteer team from 23 July to 2 August.