Allwyn has appointed Katie Harbron as its director of games to drive future innovation of The National Lottery’s portfolio of games.
Reporting to Richard Dawkins, managing director of digital, Harbron will lead Allwyn UK’s games team of product marketers and innovation managers. She will be responsible for the performance and development of The National Lottery’s range of draw-based games and interactive instant win games.
Harbron joins Allwyn this month from online casino MrQ where she held the position of chief product officer. Prior to that, she held senior positions at global brands Flutter, Sky Betting & Gaming and Tombola.
“Katie brings extensive experience in leading product, content and commercial development for global brands,” Dawkins said. “I am really excited about the impact I know she and her team will have as we further develop our games to meet the evolving needs of our players and to ensure we responsibly generate more money for Good Causes.”
Harbron said: “I have always admired The National Lottery and the unique position it holds in the UK; so the opportunity to play a part in innovating the games is incredibly exciting.”