National Lottery operator, Allwyn, is partnering with Bobby’s in a trial that will see the sweet and savoury food supplier help boost the support available to independent National Lottery retailers, with regular visits on Allwyn’s behalf.
The Bobby’s activity will be separate from, and in addition to, Allwyn’s routine face-to-face visits from its own sales force – increasing the levels of support for independent National Lottery retailers. The visits will also see Bobby's leveraging Hubpix technology, a digital platform that provides real-time insights.
The trial will see Bobby’s representatives wrap in National Lottery support as part of their overall visit to a retailer. This will be particularly focused on driving retailer engagement and effectiveness – in particular, advising on in-store National Lottery POS and Scratchcard activations – to help ensure they have the best range and availability in their stores.
“We’re always looking at ways to increase engagement with our independent retail partners," said Allwyn’s Director of Commercial Partnerships and Retail Sales, Alison Acquaye-Acford. "Bobby’s have an impressive customer base of 22,000 retailers – most of which are visited every two weeks – so they were a natural partner for this trial.
“Our partnership will increase face-to-face National Lottery support for independent retailers, equipping them with more information and insight to help them sell more National Lottery tickets and Scratchcards. Not only will this drive retailer commission and rewards, but it will also help increase the £30m raised every week for Good Causes – which is what The National Lottery is all about.”
John Lucas, Head of Sales at Bobby’s, commented: “We’re delighted to be partnering with Allwyn on this exciting initiative, which reflects our shared commitment to supporting independent retailers.
“Our field team has long been trusted for their discipline, consistency, and strong relationships across the convenience sector. By integrating National Lottery support into our regular visits, we’re helping retailers maximise their in-store opportunities while providing Allwyn with valuable insight through our HubPix platform, which uses AI to turn in-store photos into actionable data."