In support of this weekend’s estimated £444m Powerball jackpot, which is the biggest jackpot ever offered in the UK before, National Lottery operator Allwyn is providing retailers with a range of assets to use across their own social media channels.
To help retailers build excitement and raise awareness of the truly phenomenal jackpot, for the first time ever, Allwyn is now providing retailers with a range of ready-to-use social media assets for Facebook, Instagram, and X to drive footfall to their stores.
These are now available to download from the TNL Partners Hub.
James Dunbar, Allwyn’s Retail Strategy & Operations Director, commented: “The UK is only weeks into its Powerball journey and already players have the chance to play for a colossal £444m this weekend.
“With this range of downloadable social media assets, we’re thinking differently and trying to make it as easy as possible for our retail partners to get their regular customers excited about the new game – and the truly unbelievable jackpot on offer.”
Players can buy tickets for Sunday morning’s Powerball draw until 11.55pm tomorrow night (Saturday, 8 August) and National Lottery in-store media screens will be promoting the record jackpot from tomorrow.
Allwyn will also be rushing out official £500m+ Powerball jackpot posters to selected retailers if the jackpot exceeds £500m – which it is expected to do if it continues rolling into next weekend.
How retailers can access the assets:
- Log in to the TNL Partners Hub
- Navigate to the News section
- Click Downloads
- Download the Powerball assets and share them across their social channels
- Tag or comment #TheNationalLottery
Before retailers post, they should remember to:
- Only use official National Lottery assets downloaded from the TNL Partners Hub
- Keep all game and jackpot information accurate and up to date
- Promote National Lottery games responsibly
- Ensure content is not directed at or likely to appeal strongly to under-18s
- Use the assets as provided and do not edit or alter them