Coca-Cola’s 12 Days of Christmas – ‘Giving Back to Those Who Give’ C-store initiative

CCEP is launching a ’12 days of Christmas – Giving Back to Those Who Give’ £50k wholesale voucher giveaway launches today on its trade website, My.CCEP.com.

The company says that it wants to give back to those independent community stores that give so much to their local communities and help in a small way to off-set some of the rising costs to their businesses at this time.

There are 64 prizes available across the 12 days with the top prize each day being worth £2,500.

Retailers need to be registered on My.CCEP.com to be able to enter the free daily prize every day to have a chance of winning a share of the £50k worth of wholesale vouchers that can be redeemed at any wholesaler, in depot or online on CCEP soft drinks.

CCEP reported that it has added more value growth than any other soft drink supplier this year and that the total Coca-Cola Trademark remains the No.1 soft drink brand in the UK with  Coca-Cola Zero Sugar  the fastest-growing cola in the nation.

Its Monster brand is now worth £500m and Monster Ultra is the is the no.1 zero sugar energy brand in GB – up 38.5 per cent.

Fanta and Dr Pepper are the No.1 and No.2 flavoured carbonates brands respectively, and Schweppes is the number one mixer brand by volume.

Meanwhile the Costa Coffee RTD range is growing by 72 per cent, ahead of the segment and at nearly three times the rate, while the overall CCEP portfolio is now 86 per cent HFSS-compliant and is seeing a year-on-year increase in off-shelf display in grocery.