A convenience store in Widnes has transformed its business model by embracing home delivery, generating an additional 30 per cent in turnover through a strategic partnership with delivery platform Snappy Shopper.
Best-One Avondale, which launched on the Snappy Shopper platform in March 2024, has rapidly scaled its delivery operation to achieve over £50,000 in monthly sales, with daily order volumes sometimes exceeding 100 deliveries.
Owner Ricky credits the platform's comprehensive support package as a decisive factor in choosing Snappy Shopper over competing delivery services. "The support package from Snappy Shopper was a big reason we chose Snappy Shopper. From first-time customer codes to vehicle wraps, they helped with advice, funding, and growth every step of the way," he explained.
The store's approach focused on building volume before prioritising profitability, a strategy that has paid off handsomely according to the retailer.
"My favourite part of Snappy is their intensity towards growth. They're focused on creating profitable partnerships, not just short-term wins," said Ricky.
The partnership provided Best-One Avondale with fully funded new customer discount codes, co-funded promotions, branded vehicle wraps, and ongoing marketing guidance. This comprehensive support helped the store overcome a slow initial launch period to build substantial delivery volume.
With an average basket spend of £27, the delivery service has become a significant revenue driver for the business, complementing in-store sales.
One unexpected benefit has been the transformation of the store's chilled offering. An impressive 35 per cent of all Snappy Shopper sales have come from chilled lines, which has simultaneously reduced wastage and prompted an expansion of the store's refrigerated range.
This category focus has created a virtuous cycle, with the expanded chilled selection driving additional in-store sales alongside the delivery business.
For convenience retailers considering a similar move into delivery, Ricky offers clear advice based on his experience: "Treat your first year as an investment. Focus on growing your sales aggressively early on. When you shift your focus to profit in year two, you'll have a much higher yield and stronger foundation."
