Traditional RTD-maker WKD s turning up the heat this summer with the launch of its latest innovation, WKD Cherry Ice. This new variant is set to shake up the category with a burst of refreshing cherry flavour and that unmistakable WKD attitude.
WKD Cherry Ice is available now in 70cl bottles (standard RRP £3.38 and £3.29 price-marked packs) and in 330ml cans, which will also feature in the brand’s popular mixed 10-pack format. The launch will be supported by in-store activations and digital campaign activity focused on driving awareness and trial.
Inspired by the explosive growth of cherry flavours across multiple drinks categories, WKD Cherry Ice brings a frosty, fruity twist that is designed to resonate with WKD’s core 18 to 24-year-old target audience.
Delivering newness and excitement, Cherry Ice is poised to attract both loyal WKD drinkers and first-time RTD consumers looking for something fresh this summer.
“The cherry flavour trend is booming, and we have developed WKD Cherry Ice to put our own icy-cool spin on it," said Scott Bell, Head of Marketing at SHS Drinks. "It’s fun, bold and bursting with flavour - exactly what WKD drinkers want. We know it’s going to be a big hit as the summer season kicks in.
“The addition of WKD Cherry Ice marks a further expansion of our portfolio and underlines both our commitment to the WKD range and the overwhelmingly positive consumer response to our recent innovations.”
