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Company News Crime Charity Stores Legislation Post Office Industry Reports Supermarket Sustainability Tech & Services Wholesale

Alcohol Ambient Bakery Confectionery Chilled Savoury Snack Dairy and Alternative Food and Beverages to Go Frozen Grocery Health and Beauty Household Low and No alcohol Soft Drink Tobacco Vape and Next-Gen Nicotine

Product Feature News Feature Guest Column Retail Corner

Big Interview Me and My Brand Me and My Store

About Us Digital Editions Features List Contact Us Advertise

About Us Testimonials Digital Editions Features List Contact Us Advertise

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WKD

WKD to invest +£10M ahead of 30th anniversary relaunch

SHS Drinks

WKD to invest +£10M ahead of 30th anniversary relaunch

Dec 12, 2025

WKD Cherry Ice bottles and cans featuring bold cherry-themed summer branding

WKD launches Cherry Ice for Summer 2025

08 May 2025

supermarket aisle

The secret weapon of convenience

14 November 2024

WKD X expands range and unveils first-ever ad campaign

WKD X expands range and unveils first-ever ad campaign

25 October 2024

Recent

SHS Drinks to launch bold new ad campaign for WKD

SHS Drinks to launch bold new ad campaign for WKD

Pooja Shrivastava

Sep 20, 2024

WKD to slash RRP of its category-leading PMP

WKD to slash RRP of its category-leading PMP

Pooja Shrivastava

Sep 04, 2024

WKD reveals Love Island 2023 packs and promo

WKD reveals Love Island 2023 packs and promo

Jun 02, 2023

WKD opportunities are in the can

WKD opportunities are in the can

Mar 21, 2023

WKD to double-date Love Island in 2023

WKD to double-date Love Island in 2023

Dec 16, 2022

WKD returns to Love Island

WKD returns to Love Island

May 24, 2022

WKD unveils new limited edition Berry Blast variant

WKD unveils new limited edition Berry Blast variant

Apr 29, 2022

WKD offers something X-tra with new WKD X

WKD offers something X-tra with new WKD X

Mar 25, 2022

WKD unveils festive campaign delivering prizes to shoppers and their mates

WKD unveils festive campaign delivering prizes to shoppers and their mates

Dec 03, 2021

WKD maximises Love Island partnership

WKD maximises Love Island partnership

Aug 13, 2021

New WKD cocktails: "all the fun, none of the faff"

New WKD cocktails: "all the fun, none of the faff"

Jun 01, 2021

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