Leading vape brand SKE has launched new SKE Bar system, a key highlight in its strategic upgrade plan, aligning with the upcoming disposable vape ban in the UK, effective 1 June.
The SKE Bar, equipped with pre-filled pod system leads the way in sustainability and eco-friendliness while capturing the signature flavour profile of SKE's popular Crystal Bar. Designed for vapers seeking a premium experience, the device offers a reusable solution that delivers unparalleled taste and a satisfying draw.
“Life is full of various flavours and tastes,” said Jack Dong, chief executive of SKE. “To honour this diversity, we are redefining the possibilities of the SKE brand. SKE strives to celebrate individuality by offering a range of products that captivate with unique flavours and tastes, which are deeply embedded in our brand's DNA."
The official launch of the SKE Bar will take place during the Vaper Expo UK in Birmingham on 10 May.
Beyond the new SKE Bar launch, SKE's brand upgrade also includes the further expansion of the product ranges and a refreshed brand image. The development includes a more diversified product lineup such as refillable pod systems, open systems with replaced tanks, and smoke-free products, catering to a wide range of consumers, from entry-level to premium product lines.
Complementing this strategic innovation, SKE has introduced an updated visual identity system as well, including a refreshed logo design, visual elements, and packaging, enhancing user experience and market recognition.
