Walkers launches community prize fund competition to support retailers

In recognition of the pivotal role that convenience stores play in their communities, Walkers has launched a competition offering ten lucky retailers the opportunity to win £1,000 each to support their local neighbourhood. To enter, retailers must simply purchase two cases of any £1 RRP price-marked-pack (PMP) range of qualifying products between Friday 24June until Tuesday 9 August.*

Convenience stores are regularly found to offer a service that has the most beneficial impact on local communities, and over the past few years local shops have become essential in their neighbourhoods. This promotion allows Walkers to celebrate the important role retailers play in society by offering them the opportunity to win £1,000 to help their local area.

“Convenience stores are such an integral part of local communities, and retailers have gone to great lengths over the past few years in supporting their customers through unprecedented times,” said Mike Chapman, Wholesale Trading Director at PepsiCo. “With this competition, we want to give back and acknowledge the great support that retailers have provided, especially in recent times.”

RRP PMPs have seen value growth of nine per cent within the savoury snacks category and are the number one contributor to crisps and snacks growth in value vs other segments. With RRP PMPs now accounting for 41 per cent of crisps and snacks sales in the savoury snacks category, growing at +22.1 per cent in the last two years and +10.3 per cent compared to 2021, Chapman says they are a ‘must stock’ for retailers.

“Shoppers are increasingly planning in advance more often when and where they shop, and therefore those retailers who choose to offer value for money through RRP PMPs can look to attract customers, help encourage repeat shopping trips, and increase their savoury snacking sales,” he said.

*T&Cs: GB 18+. Opens 00:01 24.06.22, closes at 23:59 09.08.22. Purchase necessary of 2 cases of Qualifying Products (45g-82g £1 RRP PMP packs of Walkers, Wotsits, Quavers, Monster Munch, French Fries, Squares, Doritos, Cheetos, Kurkure, Frazzles, Chipsticks, Funyuns) in single transaction from participating wholesalers. Employer’s permission required. 1 entry per transaction. Retain purchase invoice/receipt. 10 winners randomly drawn each receive £1,000 (paid by cheque or into a UK Bank account) to donate to a community project of their choice. Max 1 prize per person. Promotion appears in multiple participating wholesalers, with one shared prize pool. Visit www.prizeology.com/walkers for full T&Cs and details. Promoter: Walkers Snacks Limited, RG2 6UW