Drinking yogurt brand Yoplait is launching its first ever YOP 500g price-marked pack (PMP) in its most popular strawberry flavour into Eden Farm, Parfetts and Bestway.
The announcement comes as Yoplait looks to expand its share in the impulse channel and bring more delicious dairy goodness to more places and more consumers.
Each bottle of YOP 500g features an RRP of £1.59, offering clear price transparency to shoppers and a great profit margin to retailers.
“As the only drinking yoghurt on the market, YOP offers a true point of difference with a unique taste and texture,” explains Grant Yates, Sales Director for Yoplait UK.
“YOP is perfectly suited to the impulse environment and the addition of a price-marked pack will further drive consumer trust and attract value-conscious shoppers.
We know that PMPs drive repeat purchase as consumers return to brands, they trust.”
YOP is experiencing a resurgence in popularity and benefiting from the growth of the dairy drinks category. Currently worth £10.3 million and growing in value at four per cent YOY and ten per cent YOY in volume terms, YOP is becoming a true stand-out brand.
Almost seven million bottles of YOP were sold in 2025, and earlier this year the brand underwent a modern refresh to ensure it really pops on-shelf and appeals to its target audience of teenagers and young adults.
YOP 500g Strawberry flavour is a source of protein, Calcium and Vitamin D.