Building on its ongoing growth in the food and drinks space, Pricecheck Brand Partners has been named by Ye Olde Oak, the UK’s most recognisable hot dog brand, as its new distributor.
Effective from January 2026, Pricecheck is now the brand’s exclusive UK distribution partner responsible for wholesale, convenience and selected retail, helping to bring Ye Olde Oak’s extensive range of products to British consumers.
Serving the nation for over 70 years, Ye Olde Oak is a household name and Britain’s number one hot dog brand. Known for delivering consistent quality and value, the brand offers a wide variety of products designed for convenience and versatility.
While perhaps best known for its iconic Classic and Premium Hot Dogs, its product portfolio also includes high-quality canned ham and luncheon meats, making it a staple in kitchen cupboards across the country.
This new relationship comes following Pricecheck securing partnerships with organisations including JDE Peet’s and OSHEE Hydration in 2025, helping to build the brand distributor’s growing foothold within the food and drink sector.
Mark Rose, UK Head of Sales at Ye Olde Oak, said about the partnership: “The wholesale and convenience sector is vitally important to the continued success of our brand. We’re delighted to embark upon the next stage of our growth journey with Pricecheck as our dedicated partner.”
Darren Goldney, Commercial Director at Pricecheck, commented: “We work with multiple brands and products which are at the forefront of their markets, and being able to add Ye Olde Oak to that list is something we’re pleased to share.
“People across Britain trust Ye Olde Oak and its leading range of food products, and we’re excited to help the brand build on these strong foundations and share its fantastic offering with even more consumers.”
Headquartered in South Yorkshire, Pricecheck recorded turnover of £179m in 2024-25 and employs more than 350 people, with exports reaching over 100 countries.
Founded in 1978, the second-generation family-owned business is jointly led by Mark Lythe and Debbie Harrison OBE.