Confectionery distributor World of Sweets has announced the launch of its Spring 2026 line-up – designed to help retailers maximise seasonal opportunity through value, novelty, and impulse-driving formats.
New category insights show that Spring / Easter continues to be one of the biggest trading moments of the year. Despite continued cost-of-living pressures, 77 per cent of shoppers buy products on promotion, reinforcing the importance of accessible price points and strong value messaging. As chocolate becomes increasingly expensive, more consumers are turning to sugar confectionery to meet their sweet cravings
Easter also remains a high-participation event: 58 per cent of shoppers plan to celebrate, with 75 per cent buying products they don’t usually purchase, and 40 per cent intending to gift. Social media trends, including TikTok’s rise of Spring Gifting Baskets, continue to drive demand for fun, sharable, and novelty-led treats beyond traditional chocolate formats
For retailers in 2026, the core opportunities are clear:
- Prioritise value for cautious, price-sensitive shoppers
- Leverage novelty and playful seasonal shapes
- Maximise impulse with strong off-shelf execution and gifting adjacencies
“With consumers still squeezed, offering a consistent price and tasty confectionery favourites is a must.”