UK retailers are forecasted to see 5 million consumers shop either in-store or online for the Quarter-finals stage of the Women’s Euro tournament, according to a new report.
The Women’s Euro 2025 Spending Report, by VoucherCodes.co.uk, forecasts £78m will be spent by UK consumers at retail stores, as they purchase food, drink and other viewing essentials for the Women’s Euro Quarter-final matches.
With the large majority of viewers (7.6m) planning to watch the games from home, the grocery sector is expected to do particularly well, with £65.2m set to be spent at supermarkets and convenience stores.
This follows the pattern seen over the earlier stages of the tournament, as consumers favour family-friendly watch parties at home, instead of heading to hospitality venues.
As well as spending on groceries, shoppers are also expected to spend £4.5m on sportswear, £3.4m on merchandise, £2.7m on electricals, and £2.2m on decorations.
With England playing against Sweden in the Quarter-finals (Thurs 17th Jul), the majority of Quarter-final spending will be for that match, with Brits expected to spend £56.8m with retailers.
Retail spend (£m) | Number of spenders (m) | |
Food & Drink | 47.2 | 4.4 |
Decorations | 1.4 | 0.1 |
Electricals | 2.1 | 0.01 |
Merch | 2.6 | 0.1 |
Sportswear | 3.5 | 0.1 |
TOTAL | 56.8 | 4.8 |
Michael Brandy, Senior Commercial Director at VoucherCodes.co.uk, comments, “The retail industry, and in particular the grocery sector, can look forward to a week of healthy sales.
"As excitement grows, so does spending, with the amount consumers spend per game set to increase from £11.3m during the Group stage to £19.5m.
“The key to unlocking sales that last beyond the Women’s Euros is giving your customers great value and high-quality customer service.
"More than ever, customers want to know they’re getting the best price so by offering them deals and discounts during the games, (helping them come together with friends and family to cheer on the Lionesses) you’ll be building loyalty that lasts.”