WKD unveils festive campaign delivering prizes to shoppers and their mates

Brad McClelland and Dale Mehmet from Love Island 2021 as they prepare to demonstrate how consumers can mix up WKD festive cocktails at home

Leading ready-to-drink brand WKD has unveiled a seasonal campaign which celebrates some of the most important people there are at this time of year: mates.

Under the witty theme of Merry ChristMATES,  the brand is embarking on a huge social media campaign destined to help people celebrate their friendships and reconnect with mates, to make this Christmas one to remember.

The humorous campaign includes a comprehensive series of light-hearted competitions and easy-to-enter online activities offering festive prizes to both the entrant and their best mates.

From matching WKD Christmas jumpers to cosy bobble-hats to branded Christmas stockings, entrants can bag all manner of seasonal merchandise for themselves – and for their mates!

As part of the campaign, Chris Taylor, social media influencer and previous contestant of Love Island, will reprise his role as brand ambassador to bring some carefully curated content to his 1.1 million followers.

This will build on Taylor’s success this summer sharing the love about all things to do with WKD’s sponsorship association with Love Island. In his own inimitable style, he is enlisting the help of his friends to demonstrate just how much mates mean to him. The tongue-in-cheek series of videos will be released throughout December.

In addition, two contestants from this year’s series of Love Island – Brad McClelland and Dale Mehmet – have been lined up to create fun footage which will showcase some very special WKD Christmas cocktails.

Alison Gray, head of brand – WKD at SHS Drinks, said: “Last year, WKD consumers got to spend some enforced quality time at Christmas with their close family only. Memorable and different as that will have been, we know that fans of WKD like nothing more than to be with their mates to make the absolute most of the festive season. Our humorous Merry ChristMATES campaign will provide both fun content and festive prizes for WKD consumers to share with their mates.

“To have enlisted Chris, Dale and Brad to support our festive campaign is the icing on the Christmas cake and builds further on our successful Love Island association.”