Whitebox Cocktails, the bartender-led cocktail brand, is expanding its menu of classic cocktails with two new launches: the Whitebox Mai Tai and Whitebox Clover Club from 27th March.
The launches come as the UK's premium ready-to-drink cocktail market continues to grow 10 per cent year on year, with Whitebox spearheading the growth of the premium end of the market with full-strength classic cocktails, made by their team of award-winning bartenders. Building on this momentum, Whitebox has grown revenue 100 per cent year-on-year to reach £4 million, expanded to 1,000+ of the UK’s leading independent wine and spirits retailers, making it one of the fastest-growing spirits brands in the UK.
Both new products bring their heritage cocktail recipes to retail for the first time. The Whitebox Mai Tai stays true to the authentic 1944 Trader Vic’s recipe that made tiki cocktails famous – a sunshine-soaked rum-forward classic that’s full-strength and perfectly balanced. The Whitebox Clover Club , a silky, tangy-sweet premium gin cocktail originating in pre-Prohibition America, blends gin, raspberries, and lemon juice with a signature foam top to create the first canned version in the UK market.
“Across our retail partners, we’re seeing consumer demand for our authentic full strength cocktails," said Josh Rennie, who co-founded Whitebox with Ben Iravani.