RTD and Hard Seltzer brand White Claw is starting a gigantic new wave in the UK with the unveiling of their first ever vodka, launching nationwide on 20 September. White Claw vodka will be available in four varieties; Premium (unflavoured), Black Cherry, Pineapple and Mango.
The flavours are designed to be mixed with any of White Claw’s refreshing hard seltzer range, allowing drinkers to create a customised mixture – resulting in multiple possibilities of flavour pairings and combinations.
White Claw Vodka is also the world's first Triple Wave Filtered spirit. This proprietary process uses the power of three 30-foot waves during the distilling process to enhance the vodka’s purity and smoothness, allowing the vibrant fruity flavours to come to the fore.
In line with the nation’s evolving appetite for healthier alcoholic options, White Claw is introducing "The Super Claw," the name of a new mixture which blends White Claw Vodka with White Claw Hard Seltzer, offering a fresh option for those looking to elevate their drinking experience.
With significantly less sugar than other flavoured vodkas, White Claw's one-of-a-kind process brings out the natural sweetness of 100 per cent American grain, reducing the need for additional sweeteners and eliminating the need for syrupy mixers.
The Premium (unflavoured) vodka comes at 40 per cent ABV and their flavoured vodka spirit drink at 30 per cent ABV.
Since its debut into the US Spirits category in 2023, White Claw Vodka has garnered significant acclaim, including a Double Gold for its unflavoured Premium variant at the New York International Spirits Competition. Its flavoured varieties have also received high praise, with Black Cherry earning a Gold Medal with a 95/100 score at the International Wine & Spirits Competition, Pineapple securing a Gold Medal with a 95/100 score at the New York International Spirits Competition, and Mango being honoured with a Double Gold at the SIP Awards.
“We are so excited to introduce White Claw Vodka to the UK market and give consumers a new, fresh option in the vodka space to bring new flavour to your social occasions," said Michael Dean, Marketing Director UK.
“Our Triple Wave Filtering process sets a new standard in the spirits industry, delivering a level of smoothness and clarity that is truly unparalleled. By harnessing the power of the ocean, we've created a vodka that not only complements our existing range of hard seltzers but also offers a fresh and exciting way for consumers to elevate their cocktail experiences.
“Get ready to ride the wave and experience White Claw Vodka – it's time to elevate your cocktail game and make some serious waves!”
