Werther’s Original is launching a new on-pack promotion in partnership with English Heritage, giving shoppers the chance to unlock value-led rewards while helping retailers drive engagement in the confectionery aisle.
Running from 1 September 2026 to 14 February 2027 across selected Werther’s Original packs, the promotion will offer shoppers 2-for-1 entry to English Heritage sites, alongside the chance to win annual memberships and cottage holidays.
Welcoming over 5.7 million visitors last year, English Heritage continues to see strong demand from consumers seeking affordable days out and opportunities to spend more time outdoors with family and friends.
With shoppers increasingly looking beyond price alone, the campaign has been designed to deliver added value through experience-led rewards that resonate with today’s consumers.
“Werther’s Original and English Heritage are two iconic heritage brands with connection at their core, making this a natural partnership for us," said Rebecca Robert, Marketing Director at Storck UK. "We know shoppers are increasingly looking for opportunities to spend more time outdoors connecting with family and friends."
To enter, shoppers will purchase a promotional Werther’s Original pack, scan the on-pack QR code and follow the entry mechanic online for the chance to redeem rewards and win prizes.
The promotion will be supported by a wider integrated media campaign across digital, OOH and AV channels to help maximise shopper awareness and visibility in-store.