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Warheads Sour Soda officially lands in the UK

Warheads Sour Soda officially lands in the UK
Andy Marino
By Andy MarinoAug 17, 2022
Andy Marino
Andy was born in London just in time to see England win the World Cup, and much later began his career in academia, gaining a PhD in American Literature and lecturing at several universities, including Maryland and Gothenburg in Sweden, and pursuing a sideline in sheep-farming before moving back to London and becoming a literary agent and TV documentary-maker (working for various broadcasters and making series such as the BBC’s Monsoon Railway, set in Bengal). He has written several biographies, including the Second World War story American Pimpernel, and became the official biographer of India’s Prime Minister (then Chief Minister of Gujarat) publishing Narendra Modi, a Political Biography (Harper Collins). Andy joined Asian Media Group in 2018, his first “proper” job, and has been there ever since, believing that, while trade journalism might not save the world, it might just save journalism.
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The world-famous mouth-puckering sour candy brand officially launched into the UK last month.

This exclusive range consists of five jaw-dropping flavours: Black Cherry, Blue Raspberry, Apple, Lemon, and Watermelon.

True to its candy roots, Warheads Sour Soda is thirst quenching and tangy in equal measure. Each flavour will make your eyes water whilst leaving you desperate for more.

Warheads Drink Blue Raspberry Soda NO BACKGROUND

“The much-anticipated launch has been worth the wait, attracting significant demand and hype amongst retailers, with initial rate-of-sale reports solidifying our high expectations for the brand,” said Dan Hanton, Trade Marketing Manager at Color Brands UK. “The launch has already attracted significant interest amongst UK consumers with well-known influencers driving the craze across TikTok and Instagram.”

American brands continue to grow in popularity amongst UK consumers. “This, coupled with the revenue growth in the soft drinks sector, made the introduction of the drinks feel like an obvious, natural evolution of the Warheads range,” he added

The new Warheads Sours flavours, £2 RRP per 355ml cans. Currently available via selected wholesalers. POS available on request.

color brands ukdan hantonwarheads sour soda

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