Wall's, part of The Magnum Ice Cream Company, is turning up the indulgence this summer with the launch of Volcanix, an ice cream stick featuring five delicious layers.
With research showing that 32 per cent of UK ice cream buyers are more likely to try a packaged ice cream if it offers a unique texture [Mintel 2024], Volcanix has been designed to deliver a truly multi-sensory eating experience.
Combining five complementary layers of tastes and textures, Volcanix features:
- A crunchy chocolatey biscuit coating
- Smooth vanilla ice cream
- Chocolate ice cream
- A core of rich caramel sauce
- Chocolate-coated caramel rocks
Stock up on Volcanix and shake up your freezer offering this summer – available as an 80ml single stick (MRSP £2.00) in cases of 24. The product is available exclusively at Tesco Express, Booker symbol groups and via Booker for independent retailers.
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