Walkers teams up with KFC to launch two new flavours


Walkers has teamed up with the restaurant chain KFC to launch two signature flavours: Walkers MAX Kentucky Fried Chicken and Walkers MAX Double Crunch Zinger

Coinciding with the launch, Walkers will also be running an on-pack promotion across both flavours, giving consumers a 2 for 1 KFC Meal in the form of 50 per cent off the cost of two Meals for One with every pack.

The packs will be on-shelf from 13 January with a huge multi-touchpoint marketing campaign to follow in February.

“The new Walkers MAX x KFC flavours offer the ultimate fulfilling snack, delivering the epic KFC signature taste that people know and love, with the familiar and satisfying crunch of Walkers MAX,” commented Katherine Cook, Walkers MAX senior brand manager at PepsiCo.

The two new flavours will be available all-year-round, launching with a limited time on-pack promotion, giving consumers a 2 for 1 KFC Meal with every pack.

Consumers simply need to buy a promotional pack of the two new flavours, which will be available all-year-round, and take it to their local KFC restaurant for takeaway or drive-thru to claim a 2 for 1 meal. Valid until 31 July, the offer can be used for dine-in at a later date, once restaurants have fully reopened, as long as customers hold onto their promotional crisp packs.

“A partnership between Walkers MAX and KFC is a no-brainer for us; as there are a number of synergies between our brands,” Cook added. “Our focus for 2021 is to bring smiles back to the nation – if it doesn’t make you laugh, it isn’t a Walkers campaign. We can’t wait to share our campaign creative for the KFC flavours launch–it reveals something so clear; it’s amazing we ever missed it! You’ll have to wait until February until all is revealed.”