Summary
- The latest collaboration includes an exclusive on-pack promotion and party-led activation at Butlin’s Back to the 2000s Big Weekender, Skegness
- Plus, fans of VK have the chance to win a weekend away to start the party at a Butlin’s Big Weekender in 2026
VK is getting the party started with a karaoke-inspired activation as part of a nostalgia-infused partnership with Butlin’s Big Weekenders.
Launching at Butlin’s Back to the 2000s Big Weekender in Skegness on 26 September, the RTD brand is giving budding karaoke enthusiasts the chance to channel their inner pop star and belt out their favourite party-starter hits, inside the ultimate VK-branded karaoke pod.
After making its debut at Butlin’s Skegness resort, the VK karaoke activation will hit the road in October to bring the party to a further three UK locations: Lincoln, Manchester and Cardiff.
The public will be invited to step inside the huge VK-wrapped karaoke pod, where they’ll have the chance to sing their heart out to their favourite karaoke classic and immortalize their superstar moment with photos and videos of their performance – perfect for sharing on socials. Everyone who takes to the mic will be automatically entered into the Butlin’s Big Weekender prize draw to win a break of their choice.
Presenter and Radio 1 host, Lauren Layfield will be bringing the energy and party vibes to the Manchester leg of the activation, handing out VK merch and drinks vouchers to those confident enough to belt out a hit!
Currently featured on-pack on VK’s Mixed Party Pack, the Butlin’s Big Weekenders competition will run until 12 December 2025, and will give five winners the chance to win 48-hours-worth of non-stop partying in true VK style, with three of their friends, plus a hamper of welcome goodies worth over £200 to kickstart the weekend.