Virtue Drinks has announced the launch of the new Clean Energy drinks in the UK, expanding its range of natural energy drinks.
The sugar-free range, containing zero calories and 80mg of natural caffeine from green coffee beans and enriched with b-vitamins, is available in two flavours: Lemon & Lime and Berries.
The drinks are naturally sweetened with a clean alternative to traditional energy drinks, with a unique combination of agave nectar and stevia plant extract.
“This is a very exciting launch for Virtue, with clean energy growing at double the rate of the category and 48% of non-energy drink users seeing sugar as their main barrier to entry, we see this as a major opportunity to bring new consumers into the energy category,” the firm said in a statement.
“Providing all the natural caffeine of traditional energy drinks or coffee, with a naturally sweetened mainstream taste profile without any sacrifice on taste, while maintaining zero sugar & calories, is a breakthrough in energy drinks and will help further widen the energy category reach.”
Launching into Sainsbury’s, the range will be rolled out to more retailers in November.
